eToro is one of the few financial companies that markets itself as a social investment and trading platform, not a brokerage firm. One of eToro's key advantages is innovation and hi-tech when it comes to data communication. The company has been in the market since 2006, and is regulated by CySEC and UK's FCA. The number of eToro members is around 5M. eToro is being promoted by some of the largest European banks, who invested about $27M in the company. The brokerage has its very own unique services, such as CopyTrader, People Discovery, Top Trader’s Insights, and CopyFunds.